British fashion house Dunhill, under the new creative director John Ray, is launching a new fragrance for men in early 2015. The fragrance is named Icon, created by perfumer Carlos Benaim, who describes it:
“Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what’s more, a touch of modernity. The man who will wear Icon is a masculine and sophisticated gentleman.”